Addiction Treatment Forums

Treatment forums mainly report on substance abuse and addiction therapies, research, news, and events of interest to both healthcare professionals and patients. They operate with the aim of helping people addicted to alcohol and drugs curb their cravings. Self-help groups, support groups, individuals, and several other corporations are a part of this effort. These forums are formed to extend the reach of a proven effective program and help more people who need their services through funding treatment research, spreading awareness, and potentially providing scholarships.

Many such forums maintained online feature extensive resources such as current and past issues of AT Forum newsletters, special research reports, FAQs, notices of upcoming treatment techniques, and much more. Few such forums are Center for Substance Abuse Treatment (SAMHSA), Addiction Treatment Forum, The Stanton Peele Addiction Website, or JoinTogether.org.

The forums operate with initiatives and programs that are based on research findings and the general consensus of experts that for most individuals, treatment and recovery in a community-based, coordinated system of comprehensive services work in a better manner. They also list out facility locators where a searchable directory of drug and alcohol treatment programs shows the location of facilities around the country that treat alcoholism, alcohol abuse, and drug abuse problems. The locator includes more than 11,000 addiction treatment programs including residential treatment centers, outpatient treatment programs, and hospital inpatient programs for drug addiction and alcoholism. Listings usually include treatment programs for marijuana, cocaine, and heroin addiction, as well as drug and alcohol treatment programs for adolescents and adults.

The forums provide brochures, posters and television, radio live-read and print advertisements that deliver messages about the dangers of prescription drug abuse. While the campaign is targeted at teens and young adults, its message is relevant to all consumers who abuse prescription pain relievers. Some forums maintain treatment improvement agencies which provide information exchange between the forum’s staff and state and local alcohol and substance abuse agencies. This directory contains contact information for all state alcohol and drug abuse agencies and provides a link to the agencies’ Web sites.

 

Techniques of Cluster Marketing

If you turn on your “Go Back In Time” machine, you’ll find that Cluster Marketing has been around for a long time. Little has changed over the centuries since the business world stumbled upon the concept. In its simplest definition Cluster Marketing means, “Don’t put all of your eggs in one basket.” In other words, “don’t spend all of your marketing budget on one media or in one geographical area.”

Conventional Marketing Strategies

The New York 5th Ave. advertising power houses have lead the way in America with their big dollar advertising campaigns which only the corporate giants can afford. Before they design an advertising campaign they first design a marketing plan. They identify their target market by geography, age, sex, social economic values, hobbies, house size, shoe size, shirt size, etc. Some market strategies can use as many as a hundred or more parameters to define their target market. Sounds excessive doesn’t it? Not really when you consider that mega dollars in potential sales are at stake. Many advertising firms and marketing executives have lost their jobs when a marketing strategy and advertising plan has failed.

The conventional strategy has been to use various advertising media such as TV commercials, newspaper ads, direct mail advertising, radio commercials, etc. All of these methods require a lot of money up front to produce and distribute. Their focus has been on getting the buyer to look in the direction of the product and create a need in the potential customer to buy their product. Cluster marketing strategies are used to define which media will be used to advertise the product and where the product will be sold.

Let’s look at an example where advertisements are created for the newspaper and direct mail advertising. These are two of the oldest methods still in use. They both use printed media and are the easiest conventional advertising methods to produce. In a small town, using both methods might be excessive because statistics have shown that in most small towns the majority of people subscribe to the local newspaper and newspaper ads are cheaper to produce than direct mail advertising. In larger cities, however, both methods would be needed to cover the whole city since the number of subscribers to the local newspaper are substantially less as to the size of the population. In this example, the parameter of the number of newspaper subscribers is also used in the marketing plan.

Cluster marketing strategies analyze the target market using diverse combinations of geography, population densities, and personal parameters to develop geographic areas of interest. In marketing, these areas are referred to as clusters or groups of interest. The clusters are identified so that either single or multiple target markets are used for the advertising plan. Clusters (geographic areas) that have the same target market potential can be geographically close or hundreds of miles apart. With today’s mass communications the distance doesn’t matter to the modern marketing executive’s plans.

Internet Cluster Market Strategies

The growth of the Internet has lead to the development of a whole new dynamic in cluster marketing strategy. The Internet has consolidated many parameters. As an example, age groups have been reduced to children, young adults, adults, and senior adults. Previously, these categories were treated with greater detail. Language is no longer a dominant value and buying habits are now measured down to the individual instead of age groups. The search engines now create massive databases of the sites people visit and which ones they buy from.

Conventional marketing strategies develop “one way” links from the advertisement to the location where the product can be purchased whereas Internet marketing strategies develop “one way” and “multiple” links to where you can find all of the sites where the products are sold. It also develops additional links to extensive content that describes everything we really didn’t care to know about the products. That content also presents us with additional links to more content and numerous locations where the products can be found.

Marketing executives are also having a great time spending less money on advertising by offering affiliate programs where web site owners advertise the product for free in hopes of gaining a commission when the product is sold. Large numbers of affiliates means a lot of free advertising.

All of these aspects are increasing the dynamics of Cluster Marketing on the Internet. Demographic and sales data is accumulated in large databases and sold to marketing executives and advertisers for large dollar figures. These databases, plus very sophisticated analysis programs, provide many clusters of potential marketing areas.

What About the Internet Entrepreneur

While the big money marketing executives are slaving away over their big databases and their numerous marketing clusters the Internet entrepreneur is grinning like a “fox in the hen house” and making some big dollars without the fancy marketing cluster strategies. The Internet has made it possible for the entrepreneur to simplify the cluster marketing theory into a very simplistic model.

Let’s look at some basic facts:

Geographic clusters have been consolidated into one Internet on-line world. The Internet is the world and a very large number of people use it every day.
Search engines have cataloged the online world and continue to update that catalog every minute. Free tools are now available to Internet entrepreneurs to analyze that data on their laptops without having to pay for the use of that data.
Cluster demographics have been replaced by “keywords” and “long tail keywords.”
Age demographics have been consolidated to children, adults, and seniors. Yes, even children are making big money with their creative web sites.
The corporate marketing executive is being replaced by young Internet savvy marketeers and Search Engine Optimization (SEO) content managers. These fresh young minds are raking in the dollars, even in a down economy.
“One way links” are being replaced with “multi-way links” in web sales pages and clustered articles.
Article Directories and Social Network sites are providing massive amounts of FREE authoritative links to product sites that conventional marketing executives just can’t understand. These executives will soon be a relic in our modern Internet civilization.
Cluster marketing on the Internet is no longer about geographic boundaries. The Internet entrepreneur has learned that on the Internet today you cluster methods and sites like EzineArticles, YouTube, FaceBook, Squidoo, HubPages, Twitter, Slideshare, etc., not demographic clusters. Also, countries still retain their own language identity, but the Internet has broken down most of that barrier in Internet marketing. The web logs of every Internet site are full of sources from all over the world giving testimony to the fact that the Internet is now a world marketing cluster unto itself.

While the big corporations have been branching out to the Internet for several years, Internet cluster marketing strategies have made it possible for the individual in our society to earn more on the Internet than some of those big corporations.

Five Ways Not Having A Driving Licence Could Be Holding You Back

Have you spent years putting off learning to drive? If so, here are just some of the ways it could be holding you back.

1. By not having a licence, you may be forced to catch multiple forms of public transport just to get to and from work. Over the course of a week, you could be spending 10 to 20 hours at the mercy of public transport.

2. If your children go to school further than what you would consider to be walking distance, you may be sending them on the bus or, depending on their age, having to catch the bus with them.

3. Are you tired of carrying shopping back on the bus? If so, having your own car could make a major impact on your life. From the time you’ll be saving to the comfort of not carting around bags that might split.

4. If you’re a young adult who doesn’t drive, it can be frustrating watching your friends come and go as they please because they have a car. By learning to drive, you may be getting your first proper experience of independence.

5. If you’re in a relationship with someone who doesn’t live nearby, you might be spending hours on public transport going to see them and coming back. Having to rely on timetables that aren’t always convenient to your lifestyle isn’t fun, where as driving means you’re the one that dictates your movement.

 

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UK Bowling Centres Market Study

Bowling is a fun-filled family activity enjoyed by people from all walks of life. A family activity perfect for grandparents since old people enjoy it as much as young adults and kids. It is ideal for birthday parties, corporate events, and a night out with friends. Bowling is a skillful sport that provides good exercise, and healthy competition. It can be easily mastered with practice and can be played as a team sport.

In the UK, ten-pin bowling was introduced in 1960, and was instantly successful. The Stamford Hill and Golders Green bowling alleys were the first to open up in London, which led to several new alleys. During the 60s there were over 160 bowling alleys in the UK. However, during the 70s the bowling industry nearly collapsed after a major chain operator pulled out by converting its luxurious alleys into bingo halls. About two thirds of the alleys closed down during 1970s, and the industry was at a decline with no new investment. The industry’s decline was a result of the complex manual scoring system.

However, in 1982 two factors phenomenally revived the industry with the introduction of automated electronic scoring systems and the super hit movie, Grease 2. The new electronic system was easy, it only required the general public to enter their names into the computers and everything else was done automatically. The musical, Grease 2, completely changed the image of the sport which was regarded as an older person’s or a gentleman’s sport. The song, Score Tonight, in the movie spurred great interest in the sport among young people.

This led to the 80s golden age of bowling as people started re-investing in the sport and the construction of many bright, modern and attractive bowling alleys. The number of ten-pin bowling alleys rose to over two hundred during the late 1980s and early 1990s.

Presently, in the UK there are several bowling centres that are listed on SearchMe4, the UK’s leading online business directory. The atmosphere is out of this world with our cosmic glow-in-the-dark bowling alley. Contemporary bowling alleys use the latest technology featuring glow-in-the-dark bowling lanes, UV lighting and special 3D graphics, and audio-visual technology. They are usually equipped with flat screen TVs, plasma TVs, sports score, and news ticker. A sports bar is also present inside the bowling alley along with a restaurant serving food and beverages for customers who wish to take a bite or two.

Missing Persons Investigations of a New Age

George Orwell’s novel Nineteen Eighty-Four was first published in 1949. You’d have thought that his vision would no longer be up-to-date 65 years later. The world he described was a world where Big Brother was watching people, constantly seeking information about crime think or any other kind of offence against the glorious super state of Oceania.

Edward Snowden showed us, that what Big Brothers these days are doing is not all that different from what Orwell described. Sure, the technology is quite different from what he had envisioned, but Orwell’s novel is not about science and technology, but about the horrible world where governments might monitor our every move, observe us in our most intimate moments and know about everything we do. Modern day supercomputers, satellites and all sorts of technology make that easily possible for various government agencies.

Yet there is so much information out there that is easily accessible without any spying satellites, supercomputers or without bugging mobile phones. It’s the information millions of users are putting online every day of their own free will, just to get some likes, re-tweets or shares. People tell themselves that they are doing this to stay in touch with each other, but they fail to realize how much of their personal information they are giving away every moment of every day.

With more than half of Australians being active on Facebook, it seems like this would be the most promising social network to start an investigation. The information found on Facebook is truly varied. There are photographs, comments as well as check-ins that give away a person’s current location. Furthermore there is a time stamp on everything, which makes it easy to create a collage of events a person went through at a certain time. No special equipment is needed for all of this with much of it capable of being performed with a simple smart phone.

Of course people tend to forget, that social media doesn’t mean just Facebook and Twitter. Apart from other household names like LinkedIn, Google+ or Pinterest, there are dozens of other smaller, niche websites that cater to all sorts of profiles. Finding information across all of these platforms can turn into a large investigation on its own.

Investigating social media is not only about snooping either. People tend to forget, that Facebook is first and foremost a platform for communication. As many people from the younger generations no longer even have a landline and choose not to publicly reveal their mobile number, Facebook and other social media may be an easy way of tracking them down for communication or to even serve court documents.

Being a private investigator and not knowing anything about social media is something that has become unimaginable in this day and age. While traditional methods such as surveillance are still very effective, they are considerably supplemented with comprehensive desktop investigation based on extensive social media profiling and as the next generation moves more of their life onto the internet the value of this brand of profiling is only going to increase.